Email recruiting is an essential HR management tactic. It is common for companies to actually solicit applications from qualified workers in addition to receiving applications. This is often done through email. However, many companies struggle to recruit prospective workers effectively through email. The most qualified workers often have to deal with many companies emailing them about job opportunities. However, it is certainly possible for your company to recruit effectively through email if you follow the tips in this article. Read on to learn more about how to improve your email recruitment strategy.
Email Recruiting Tips
Write a clear subject line
Subject lines are the most crucial part of any email outreach strategy, including recruiting emails. For prospective job candidates to take your recruiting email seriously, these emails must have clear, professionally written subject lines. Instead of using clickbait subject lines, you should describe the job and the most significant benefit the position might offer the employee. Doing so will significantly increase your email’s open rate.
Only email prospects who have opted in
You can sign candidates up to your email newsletter directly or through a job board where candidates can opt in to receive recruiting emails from all companies. It is vital to only email job prospects who have opted to receive recruiting emails. There are two reasons for this. First, emails the recipient has not explicitly opted to receive are much more likely to be automatically categorized as spam. If this happens, it is unlikely that the intended recipient will ever see the email. Second, even employees who do see recruiting emails appear in their inbox will likely delete them immediately if they have not opted to receive these emails. They may even unsubscribe from your mailing list. This is because most people do not like unsolicited emails. Also, those who have not opted in to recruiting emails may not be looking for a job in the first place.
Don’t use sales language
One of the most common mistakes HR professionals make when attempting to recruit new workers is using sales language in the body of the email. It is understandable to take this approach, as you are essentially selling the company to the prospective applicant. However, many workers feel that using sales language instead of more formal, business-oriented language is unprofessional. This will reflect negatively upon your company. Instead, you should explain everything that the candidate needs to know about the company and the position clearly and professionally.
Only send one email before a prospect responds
Even if prospective workers have opted to receive recruiting emails, you should still not bombard them with emails. If you do, there’s a good chance they will opt out of receiving these emails or mark your emails as spam. If this happens, you would simply waste time and energy creating these recruiting emails and sending them to this candidate. It is a good policy to only send one email until the company gets a response from the recipient.
Write custom emails for each prospect
Another common email recruiting mistake many companies make is using boilerplate emails for all prospective candidates. As so many emails are automatically generated these days, people have gotten good at telling which emails were handwritten and which were generated by a computer. Suppose a prospective candidate sees that a recruiting email that has arrived in their inbox is computer generated. In that case, they may feel insulted that the company did not think they were important enough to have a human write an email for them. It is a good idea to have professionals create all recruiting emails by hand for each specific candidate. This may be impractical for low-level positions open to many different prospective employees. However, the company should at least handwrite all emails for mid-level and senior-level positions.
Better Email Recruiting Will Help Attract Top Talent
It may take time and effort to effectively improve your email recruiting tactics. It is difficult to stand out when sending recruiting emails, especially when contacting highly sought-after candidates. However, it is certainly possible to improve if you put in the work. Improving your email recruiting strategies will enable your company to attract higher-level talent. This will raise the performance levels of the workforce and increase profits.