The internet was abuzz when YouTube announced that Susan Wojcicki would be their new CEO. Wojcicki is the co-founder of YouTube, which is currently worth over $US2 trillion. She’s also an accomplished executive and entrepreneur in her own right. In this blog post, we’ll look at Susan Wojcicki youtube trumpfeinercnbc.
Profile
Susan Wojcicki has been named CEO of YouTube, effective immediately. She succeeds Susan Decker, who announced her retirement earlier this year.
Wojcicki has a long history with Google and YouTube, most notably serving as the company’s vice president of product management from 2006-2010. She also served as managing editor for Google Video from 2006-2010.
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Since leaving Google, Wojcicki has been an advisor to various startups and venture capital firms.
Background
Wojcicki is the new CEO of YouTube, the world’s largest video-sharing site. She will be responsible for growing and driving the company’s growth. Wojcicki has a background in software engineering and marketing. She joined Google in 2001 as a product manager and served in various roles before becoming head of advertising products in 2013. In January, she was named CEO of advertising giant GoogleX but left that post in August to become CEO of YouTube.
Career Achievements
Under Wojcicki’s leadership, YouTube has continued to grow and expand across multiple platforms, becoming essential to people’s lives.
Wojcicki has also proved herself as an influential leader in other industries. She served as president and CEO of Google’s advertising arm from 2004 to 2013, during which time she led the company through some difficult times. In that role, she developed Google’s AdWords program, which is still one of the world’s most successful marketing tools.
Wojcicki is also passionate about giving back to her community. Her career has included involvement in philanthropic organizations, and she was named one of Time magazine’s 100 most influential people in 2018. Her work with nonprofits such as Feeding America has given her valuable insights into how food can help solve social problems.
Overall, Wojcicki is a highly qualified CEO with a wealth of experience in both the corporate world and the nonprofit sector. She will be critical in helping YouTube continue its rapid growth and expanding its reach across many different platforms.
Management Style
Susan Wojcicki, the new CEO of YouTube, has a reputation for being one of Silicon Valley’s most aggressive and ambitious executives. Her career began as an engineer at Google, where she quickly rose through the ranks. In 2006, Wojcicki was named the company’s vice president for product management. She later became head of Google Video and then Google’s global marketing chief. In 2014, Google appointed her to the board of Google’s parent company Alphabet Inc.
Future Plans
After Google decides to appoint former Hulu COO Marne Levine as its head of video, Susan Wojcicki is the new CEO of YouTube. And she’s already made big moves: She’s doubling down on original programming, which includes plans for more live-streaming events and a renewed focus on creator education.
Wojcicki has also talked about monetizing YouTube in a way that doesn’t just rely on ads (which are currently the only source of revenue for the site). “We want to be paid not just when someone clicks on an ad but when they watch a whole video,” she said at an event last month. “So we’re working on ways to do that.”
All this comes as YouTube faces increased competition from streaming services like Netflix, Amazon Prime Video and Hulu. But Wojcicki believes her site can still hold its thanks to its massive audience — now up to 1.5 billion people monthly — and the ability to reach people across all platforms, including TV stations and movie theatres. “YouTube is where people go first when they’re looking for something entertaining or informative,” she said earlier this year.
Conclusion
Susan Wojcicki has quickly become the face of YouTube, with her work at Google leading to her current role as CEO of Youtube. As one of the most influential women in tech, it is no surprise that the world’s most popular and well-known websites have chosen her to lead them. Moving forward, Wojcicki will need to continue to focus on growing Youtube and making it a more inclusive platform for creators from all walks of life. Her experience and leadership skills are sure to impact the site positively.
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