Running a successful business in today’s high-tech world means having an online presence. Selling direct-to-consumer via a company website opens up your products and services to millions of potential customers. The entire world is now within your reach.
Bringing customers to your website is just one part of the job. Once they are there and looking at your goods and services, you want to convert those visits into sales. The higher the conversion rate, the more sales and of course the more profit. This is where conversion rate optimisation comes in.
Conversion Rate Optimisation
It is a good idea to use conversion rate optimisation services, but you should still know what CRO means. It refers to optimising the ratio of your conversions, whether on website transactions, emails, phone calls, or anywhere else they are needed as a percentage of the total number of website visitors.
An average e-commerce company when comparing the number of website visitors to sales, has a conversion rate of 3%. These rates can vary widely. A brand new startup without brand recognition may only convert at a rate of 1% while a large established company could convert at 8%. CRO is the method of bringing this rate up higher to maximize profits.
Optimising CRO
CRO is more complex than you may think. First, the solutions are going to be different for user experiences across varying devices. Customers may be using desktop or laptop computers, tablets, or smartphones. The method of optimisation will be different for each device.
An important part of CRO is optimal user experience. You want pages that load quickly and are easy to read. Your site should pose no problems in navigation and offer multiple ways to contact your customer service department.
Products in different sizes, colors, and designs should be easy to find and have quality photos, videos, and descriptions. SEO practices are also important to place your website high in Google search listings.
Measuring CRO
There are several methods to determine how your customers view their user experience. Google Analytics provides data on the number of visits, clickthrough rates, and engagements. Customer surveys are valuable tools that get data directly from your visitors. This is an accurate source. There are software programs that can trace where a visitor’s eyes are focused on a page and which pages they are visiting on your site. All of this data helps CRO.
Help with CRO
CRO is a big task and can be complex. Large companies have teams dedicated to this job. Owners of smaller companies may be overwhelmed by the thought of collecting and wading through tons of data. For these businesses, using a service that optimises conversion rate is a good idea. These companies take the burden of CRO off you and allow you to focus on other aspects of your business.
CRO Is Important
Getting visitors to your company website is only half the battle. Converting them to sales is where profit comes from. Don’t neglect CRO. It is a vital process that can mean the difference between big success and going out of business. Read more exciting articles on Tech new master
