The use LinkedIn video is increasing.
This article will discuss the benefits of LinkedIn Marketing video and provide tips for increasing the success of your content.
Social media marketing is often viewed as a game. We tend to assume that to win, you have to produce the best content possible. Your video won’t be viral if it doesn’t get enough views.
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Not necessarily.
Video content is becoming more popular, but it doesn’t need to be viral to generate results. More video content has been uploaded in 30 days, than the major U.S. television networks have produced in 30 years… Would it be crazy if every bit of filmed footage reached every corner on the internet?
Video content is in high demand. This means that you should be using it as part of your marketing strategy.
LinkedIn is one place where video is growing in popularity. LinkedIn is a B2B platform that allows professionals to connect. Posting videos there can help boost your professional brand and personal brand, especially if you do it correctly.
What can LinkedIn video be used for?
It’s common to feel overwhelmed when creating video content on LinkedIn. There are many types of video you can post, each with its own benefits.
Telling Your Story
Inquisitive people are generally curious. People are always interested in learning more about the people they’re connecting to. LinkedIn is a social network that helps you build relationships. You can also use video to spark the interest of your connections.
This can be done by sharing a short video and posting it to your Feed. You could tell the story of your business, or explain how you got started. You can embed your video below, just like a status update.
LinkedIn’s algorithm considers video highly. This means that your video will have a greater chance of reaching the top of someone’s feed. Sharing your story helps people get to know you better and improves relationships with their connections.
Promotion of your products
Like any other marketing activity you can expect your LinkedIn video strategy to focus on improving your bottom line. We can’t afford to spend our time or money on activities that don’t have a high return of investment (ROI).
LinkedIn video could be a great way to promote your products. You can post how-tos and demonstrations of your products, answer frequently-asked queries, or share details about upcoming launches.
Let people see a video about whatever is in the pipeline for you product or service offering.
Video blogging
LinkedIn is great for marketing your business but it can also be used by individuals who want to improve their personal brand. They want to be known for being an influencer in their field so that when people are searching for someone to help them with a problem they can call them first.
LinkedIn can be used as a vlogging platform to help you build your brand. What is it that you find annoying? What is it that fires you? Is there a compelling story behind how you started your business?
Share your story with everyone you know. Your connection count will increase and your engagement rate will rise if you are relatable.
Four tips to share video on LinkedIn
The spray-and-pray method doesn’t work with social media. Video content that is not planned out properly can lead to frustration. Your video isn’t impressive enough for your viewers. They don’t even bother to look at it.
1. Mobile viewing made easy with Optimise
Consider how often you surf the internet with your phone. It’s likely that it is something you do every day. Your audience is the same!
In fact, 57% percent of all engagements on LinkedIn are via mobile. Desktop browsing is long gone. We need to make sure that video marketing campaigns pay off by optimizing content for mobile users.
This can be done by using the correct format – preferably a high-quality video with a flexible orientation that fits a small screen. Your content’s aspect ratio can range from 1:2.4 to 2:1. The maximum file size for LinkedIn video content cannot exceed 5GB… However, this file may slow down loading and frustrate users browsing on mobile.
Make sure to add subtitles for viewers who prefer not to hear the video. Also, preview your content on mobile prior to hitting the publish button.
2. Keep it brief
Did you know that humans have an attention span similar to goldfishes? The statistics prove that we are too busy to spend time on video while browsing social media. In 2017, the average video length was 3 minutes 48 seconds… but only 10 seconds were actually viewed.
Keep your LinkedIn video content short and simple to prevent people from clicking on it. Talk about the topic immediately, and avoid babbling – at least within six seconds to grab the browser’s attention.
When creating your video script ensure that the first few sentences are clear, concise, and to-the point. Once they’re hooked, you can expand on your point. Remember that LinkedIn videos can only be viewed for 10 minutes on the Feed.
3. Link back to your video elsewhere
Video marketing should aim to get as many people as possible to view your content. You won’t always get the “build it, they will come” approach. Therefore, you need to promote your video elsewhere on the platform.
Linking to your LinkedIn video elsewhere on the platform can help increase its visibility. The video can be viewed as island content. Every time you post something that is relevant, link back to it.
Use the Publisher tool to create a post or a transcript of your video. You can embed the video content into your post and drive traffic to it via other social media platforms.
Yes, content is important… but promotion is the queen!
4. Professionalize it
Did you know that LinkedIn was a professional platform? This vibe won’t be created by posting low-quality videos and poor editing.
Hire a video marketing specialist to help you make your brand look more professional on this crucial social platform.
Your marketing project will be solid if you outsource your video production. Experts can set up lighting to show your business in its best light. They will have the expertise and knowledge to help you get your message across using the best methods.
LinkedIn video marketing offers many promising benefits. Your business could be the next success story.
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