The digital strategy of a company is mainly based on the performance of its website. Today, analyzing your website has become essential to effectively identify the strengths and weaknesses of the organization. Nevertheless, to extract the maximum amount of information, it is important to ask the right questions. Why should you analyze your website? This is what we invite you to discover through the next lines.
What is meant by “website analysis”?
Website analysis refers to the activity that aims to measure the audience and the behavior of visitors to the site.
The first step is to collect data. Then, it is necessary to analyze the various information obtained in order to optimize the website.
The purpose of an audit is to examine various aspects of the site (design, marketing policy, content, promotion of services, etc.). There are now several tools that provide an overall view of this performance. They are simple, quick and easy to use.
Many entrepreneurs use these techniques to boost the effectiveness of their website.
Analyzing your website: what are the challenges for your business?
The digital revolution is contributing to the growth of online business. However, to attract a maximum of visitors, it is essential to establish their profile. We are talking here about consumer behavior analysis:
- Where do your leads come from?
- What attracts them to the offer you offer them?
- How long do they spend on your pages?
- SEO for vacation rentals.
- How often do they return to your website?
- What languages do your visitors speak?
- What are the most visited pages?
More answers that will help boost your CRO (Conversion Rate Optimization). A concept translated into French as “Conversion rate optimization”. In other words, these are the techniques that you will use to transform your prospects into buyers and thus increase your customer portfolio.
This is why website analysis is an integral part of your company’s marketing strategy. On the other hand, analyzing your website is essential to identify its weak points.
Indeed, these weaknesses considerably reduce the visibility of your website through search engines. So what are the advantages resulting from this analysis?
Analyze your website to boost the success of your online business!
Analyzing your website has many advantages:
- Find out about the positioning of the website: with the competition becoming increasingly tough, you will have an overview of your position on the global market (to do this it is advisable to have recourse to a positioning audit ) ;
- Discover the signs of distress that impact the success of your website: these may be technical elements (net linking, page loading, inadequate mobile version, etc.). Knowing these flaws will help boost your site;
- Get feedback on the influence of your articles: does the content you share really interest your readers? This concerns both textual content, illustrative images, videos and the tags used;
- Correct Mistakes to Improve Further: Correcting these missteps will boost your search engine rankings.
Analyze your website: what elements are taken into account?
The “user experience”
The ergonomics of your site is a fundamental aspect for your visitors.
Easy-to-access navigation menus and pages make it easy to explore your website. This gives your readership maximum satisfaction during each of their visits. As a result, your traffic increases and you benefit from a better positioning on Google.
The quality of the articles published on your website or blog is of paramount importance. Indeed, creating content adapted to the needs of the target clientele promotes customer loyalty. In this regard, we recommend that you:
- Focus on a specific area of expertise ;
- comply with article authenticity rules to avoid penalties from Google;
- Regularly feed your website.
As a result of the analysis of your website, you may need to revisit old articles in order to improve them. This will result in optimizing you’re positioning on search engines.
Given the importance of content for a website, setting up an SEO technical audit can be very useful to know precisely the editorial framework to adopt for your content.
In order to be certain of going in the right direction, the latter can be preceded by an SEO experts pre-audit which can lay the foundations for the future SEO audit and make recommendations in terms of budget.
The other factors taken into account concern the loading time of the pages, the links (external or internal) as well as the site map. These are all the links that will direct Internet users to your website. We recommend that you submit this dossier to Google to further improve your visibility. To do this, you will need to use Google Search Console.
What tools can be used to analyze your website?
There are many online tools dedicated to the analysis of a website, but we invite you to discover the most used of them. Namely: Google Search Console, Google Analytics and Hot jar.
Google Search Console
Google designed this tool to help Internet users understand how it generally works.
In particular the basic notions related to a search carried out on its search engine. Its crawler generates various main keywords. Google Search Console offers an overview of these different keywords.
You will also have the privilege of identifying the number of clicks and queries associated with each of these keywords. Insofar as the results obtained leave something to be desired, Google recommends you about the arrangements to be made.
This website analysis tool is the most popular of all.
This is the best method to use when you want to thoroughly analyze your audience. The information obtained will help you to further optimize your website.
As discussed above, analyzing user behavior is an integral part of reviewing a website.
Many entrepreneurs use hot jar to try to build a comprehensive profile of their visitors. A particularly effective tool when it comes to spotting hot spots on your site.